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Sales

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Updates.

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COVID-19 Market Updates

Black Book published new insights to their weekly COVID-19 Market Updates, including wholesale prices, retail listing prices, overall wholesale sold volume, used retail listing volume, and BEV sales outlook.

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Updates, including wholesale prices, retail listing prices, wholesale sold volume, and used retail listing volume.

Aftermarket Sales to Drop 8.8% This Year

Total U.S. automotive aftermarket sales are forecast to decrease 8.8% in 2020 as a result of the impact of the COVID-19 pandemic and related factors.

Grooming the Car-Buying Experience

New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

How Are Consumers Shopping for Cars?

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike’s impressive results leveraging Dynamic Click to Marketplace Advertising.

Hot Coffee

Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.

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NADA – April 2020 SAAR Falls to 8.6 Million Units

The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.

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